If you were to lay out your entire business in front of your banker, odds are that she would say, ‘you need to borrow more money, consolidate debt’ or some other bank solution. Ask your CPA, they would likely give you a different variation, perhaps with something along the lines of pay off debt. Ask an sales expert, and they may point to changing your brand. Find any expert, and they will give you their version of a solution to your business.
I have lunch once every couple weeks with a friend who is a top ranked insurance agent in the nation. One of his favorite sayings is when you are a hammer, every problem looks like a nail. That’s exactly what I am trying to avoid! Are you a hammer or do you have a full tool box?
