Putting in the Effort

Sometimes you are struck by online marketing, and not in a good way.  I think the author Catherine Aird was correct – “If you can’t be a good example, then you’ll just have to be a horrible warning.” 

This week, one of the LinkedIn paid advertisements messages that came across my feed was “We will make you an expert financial analyst in 1 week”.  REALLY?  1 week, 1 course, 1 anything and you are an expert? Give. Me. A. Break. 

This type of marketing wastes time and money to push out and inevitably destroys something even more valuable – TRUST.  Don’t do it!

I can show you a lot of tricks in a short time and give you valuable insight that comes from 25 years of experience, but becoming an expert takes time, effort, and thought.  There are no magic bullets out there, stop looking.  Stop listening to promises that are destined to be broken and start putting in the effort.